What is the story behind the name EMROSE?

EMROSE is a word combining "EMBER" and "ROSE".

EMBER refers to the embers of a fire. This enduring flame represents our commitment to sustainable business and slow fashion.

In Hanoi, especially during winter, the blue sky disappears due to severe air pollution. The fashion industry is partly to blame for this. Mass production and consumption have led to an excessive amount of clothing being discarded everydat, far exceeding what is actually worn. This is a clear drawback of fast fashion, which necessitates the constant purchase of new clothes to keep up with trends. We believe that high-quality items with timeless designs that fit perfectly are more valuable.

We envision EMROSE as a rose. It is a symbol of confidence, capable of making the wearer shine. With this aspiration, we founded EMROSE.

May we share many happy moments together.